Wild Nothing always strike me as a soaring chorus away from a bona fide, inescapable, please stop playing this ‘hit’. Which is probably for the best.  Reichpop pulls back from the “ad-break on Sunday Brunch” precipice by not starting for a minute and a half, and by erring on the dream, rather than pop, side of dream pop. 

It probably has appeared in the ad-break on Sunday Brunch but you can’t hold that against it.