2016 Playlist: Reichpop – Wild Nothing

Wild Nothing always strike me as a soaring chorus away from a bona fide, inescapable, please stop playing this ‘hit’. Which is probably for the best.  Reichpop pulls back from the “ad-break on Sunday Brunch” precipice by not starting for a minute and a half, and by erring on the dream, rather than pop, side of dream pop. 

It probably has appeared in the ad-break on Sunday Brunch but you can’t hold that against it.

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